Automated customer communication flows and timelines.
Birthday Announcement
Warm reminder of their special day coming up. Introduces restaurant benefits and encourages early booking.
AUTOMATED
Urgency Push
Creates urgency with limited availability messaging. Highlights exclusive perks and final booking push.
AUTOMATED
Celebration Message
Happy birthday message. Reminds them their special evening is waiting with VIP treatment ready.
AUTOMATED
Thank You & Return
Gratitude message. Shares memories and encourages future visits with exclusive perks.
AUTOMATED
TOTAL COMMUNICATIONS
4
Emails per member per year
TIMELINE SPAN
58
Days total engagement
PEAK ENGAGEMENT
2x
Multiplier on birthday week
Every Month
Monthly digest of events, special offers, and seasonal menu updates.
Event announcements and special nights
Exclusive subscriber-only promotions
Catering and private event highlights
New menu features and chef's specials
Birthday Club updates and reminders
Repeats every month indefinitely • Subscriber-based
FREQUENCY
12
Emails per year
DELIVERY DATE
1st
Of every month
OPT-IN TYPE
Manual
Subscriber choice
4 automated emails per member annually
Triggered by member birthday date
No opt-out (registration confirms)
Personalized to individual
12 automated emails per year
Sent on 1st of every month
Subscriber opt-in required
General audience broadcast